The woman in the picture is an example of ‘The Gaze In Advertising’ she could be seeing herself as a man is trying to see her. For instance she is trying to look more provocative. They make the female look like an object, and have used a low angle shot to give the impression that the men looking at it have more power.
The clothing that she is wearing, or isn’t wearing makes men notice her more if they’re flicking through a magazine, and see this advert. She is only wearing underwear and tights and the stockings make her legs look longer, also she is standing on her tip toes and a taller woman are seen as more attractive to men. She has probably been sprayed with water to give the impression that she is all sweaty.
Her body language seems to contrast in both pictures, with the left one making her looking more weak and feeble, as though she needs help. But the picture on the right makes her look strong and independent.
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